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eBay Canada is The World's Online MarketplaceTM for the sale of goods and services by a diverse community of individuals and businesses. The eBay Canada community includes tens of millions of registered members from around the world. People spend more time on eBay Canada than any other online site, making it the most popular shopping destination on the Internet.  eBay's mission is to provide a global trading platform where practically anyone can trade practically anything.
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 The results are in! Canadians bought and sold tens of millions of items on eBay this past year. So exactly who is responsible for all this activity and what are they buying and selling? eBay Canada's first-ever Community Counts census data describes the "eBaying-est" Canada lay of the land.

As a country, Canadians are no stranger to cold weather. To brave the elements, we spent more than $45,000 a day on eBay buying outerwear such as coats and jackets. We also fed our national hockey obsession, collectively buying and selling more than $7 million dollars worth of NHL rookie cards on eBay last year! Canadians also turned to eBay for indoor fun, spending more than $500,000 on Webkinz and more than $600,000 on Barbie Dolls in 2007. We also demonstrated an insatiable appetite for shoes and accessories, spending more than $30,000 a day on women's shoes and more than $29,000 a day on handbags!

For the first time ever, eBay Canada has ranked Canadian online trading activity for an entire year, and it's clear that smaller communities count big time when it comes to eBay economics. On a provincial level, the top three provinces of eBay activity in order were Ontario, British Columbia and Quebec. Still, who would have guessed that Albertans bought more than $200,000 worth of Hot Wheels cars and trucks, while Quebeckers spent more than $28,000 on navel rings? Or that Ontarians bought more than $328,000 worth of freshwater fishing tackle and vintage lures and Nova Scotians spent more than $333,000 on watches?

This data is part of eBay Canada's Community Counts initiative, designed to help understand online buying and selling behaviour among Canadians. By analyzing eBay activity within individual Canadian postal codes, eBay Canada has identified their top online buying and selling communities based on the number of individual users who have bought or sold on eBay over the past year.




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